Anyone eager to earn money by shooting content can apply to join the network on trend.io, Berrios said. The creators make unboxing videos, lifestyle images, product shots, in-use demo videos, and other content to help a brand scale. The Trend Creator Community consists of thousands of talented, creative personalities the company hand-selects and invites to join. Trend partners with OpenStore for their DTC Pod, which has featured over 200 of the best founders in the e-commerce space and has 60,000 listeners, Berrios said.
Trend is a curated marketplace that helps brands source high-quality custom content and has worked with Chameleon Cold-Brew, Health-Ade Kombucha, FabFitFun, Saatva Mattress, Mark Cuban Companies and other brands. “Our mission is really to just help people monetize their time by doing the things that they love and shooting content in the process.”
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That includes the Uber driver who wants to do product photography from her apartment. This is not just for influencers, anybody could do this,” Berrios said.
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“Almost everyone has a smartphone, everyone knows how to use TikTok, everyone is editing videos and images. We thought, ‘hey, we have more leverage here than any creative studio - we can do this all around the world, any location, any setting’.”įrom there the vision expanded again. “And the opportunities just kept opening up. Trend started out by having influencers create content for brands and then selling them the content, giving the brands licensing and distribution rights, he said. “We’re trying to build the world’s largest creative studio without a studio and in that process, empowering anyone with a smartphone to make a living by doing it,” said Berrios, Trend’s CEO, in an interview with Refresh Miami.īorn and raised in Puerto Rico, Berrios founded Trend in 2019 in Austin after having a realization that, while influencer marketing can be great, the outcome of influencer marketing is not within a brand’s control. Trend relocated its HQ from Austin last fall. The funding will help the team build out its creator side of the platform, expand into new industry verticals and reach more businesses. Miami’s Flamingo Capital is also an investor.Ĭo-founded by Ramon Berrios and Zach Moosbrugger, Trend connects top brands with original photos and videos made by content creators. The round was led by Flybridge with participation from Pharrell Williams’ Black Ambition, Techstars Ventures, and the founders of Kabam, Crunchyroll, Rotten Tomatoes, Twitch, LegalZoom and others across the media world and tech industry.
The company today the closing of $3 million in pre-seed funding. Believing anyone can be a content creator, the team of Trend, a Miami Beach-based startup, is building a curated creator network and marketplace.
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